Designing trustworthy experiences for complex systems, human teams, and AI agents.

I’m Li Lu, a design leader and hands-on product builder. I create elegantly functional digital experiences, and I build the organizational capabilities that help design teams and businesses succeed.

My recent work sits at the intersection of UX and AI. I lead design for mission-critical AI/ML-enabled products, and I independently design and build agentic AI systems that explore persistent memory and context, multi-agent interaction, human oversight, transparency, and trust.

Before that I was Senior Manager of UX Design and Customer Experience Strategy at the National Student Clearinghouse, which serves 97% of U.S. higher education institutions, and I led work at MetroStar and Hubbell.

More about me
Experience
14 years in design research, 12 in product design
Government and defense AI
AI decision-support for the DoD’s Chief Digital and AI Office and the U.S. Department of State. Active Top Secret clearance.
Design at scale
Built the Excelsior design system from the ground up, adopted across eleven development teams, cutting redundancy and time to market by 60%
Builds in code
Sostenuto, an open-source memory layer for AI agents, and Lakehouse, a local-first multi-agent system
Research
Air Force–funded research on human-automation trust. M.A. in Human Factors and Applied Cognition, George Mason University.

A practice in evolution.

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Selected work

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Recent writing

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