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Good Design is
Good Business
Li Lu is an experienced design leader. She creates elegantly functional digital experiences that help businesses succeed . She has worked in UX design for 10 years, and in Design research for 12 years. She has built design-oriented organizational culture since 2018.
She serves as Sr. Manager of UX Design and Customer Experience Strategy at National Student Clearinghouse, a non profit organization that serves 97% of the higher education institutions in the US. She has also led high-impact work at MetroStar, and Aclara (acquired by Hubbell Incorporated).
With a penchant for scale, she has built design operations that reduced redundancy and time to market by 60%, and helped designers on her team reclaim their focus on innovation and strategic thinking.
case study
Design Case Studies
Favorite Projects from Li's Career in Washington, DC
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Good product design does just that. It evokes positive feelings in their users. This is the design philosophy I strive to live by.
My Skillset
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My Articles
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